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Tuesday, December 20


SAP HANA is a new very exciting new product , which we launched late in 2010 in the market . It addresses a whole suite of new challenges which our customers are facing , with extreme volumes of data we are interested in analyzing in real time .

When we talk about SAP HANA , it means that we are talking about its appliance as hardware and software bundle . This appliance is based on Intel E 7 processor series architecture and it is using SAP's in memory technology , that means the customers are allowed to analyze large amount of data in real time performance .

Co – innovation of SAP and Intel
Intel and SAP HANA are working together for about ten years to deliver industry leading performance of SAP software on Intel platform .

Its very exciting for these teams as they are able to get access to pre – production systems . So that we have a possibility to understand the new possibilities of Intel sound processes , very early in the cycle and can use ex –run as a reference plan to understand the inner workings and radio – optimize the software for the capabilities of the processor .

How the Intel Xeon processor improves the performance
I think SAP HANA is a living form processor right . I think Intel Xeon , a new processor architecture is the E 7 processor series is coming with enhanced performance . This enhanced improved performance is coming mainly from ten cores of circuits supporting up to twenty switches and up to thirty megabytes last level cash and what SAP development and our engineering team has done is to optimize SAP HANA to take advantage of the rules , processes and features .

Intel Xeon processor – reliability , your organization demands
Performance is important for SAP HANA , but it is not all . Intel Xeon E 7 processor family is coming a lot of reliability features , but support mission critical application is like SAP HANA .

Transforming your business
Would you see a very transformative impact on a lot of business process in various industries as well as business areas . So when you look at the various business areas , there is a significant transformation which may happen in the corporate finance area , where you get results much faster . So you can get profitability analysis in many more detail on a much shorter time frame . Now if you look at industries in particular , there are some industries that generate a lot of data . So for example utilities where the smart meters are generating information about the power consumption every fifteen minutes . Now processing the data means to be challenging in the future and we will be able to do this in real time and get inside into what is happening , that moment in time will forecast from there . Now as you can see these transformations are not only meaning that results are going to be given faster , but in many cases it also means that you are able to look into many more scenarios , look into many more options you have . You actually have to play them through and then make a very good informed decision so that the extra – transformative impact of in memory computing is making faster and more informed decisions .

Co – innovating into the future
I think this co – integration between SAP and Intel is really very critical in making sure that we protecting the investments of the customer by really leveraging that the capabilities that the platform is providing . And for us the SAP in memory computing is really very important and very very transformative . So we continue to innovate in this sector and continue to be highly interested in so – integrating with the Intel in order to leverage the capabilities that will become available in the future .

And so I agree . We will continue to work on co – innovation and our teams – development teams and engineering teams are already working together on you and your future software and using our platforms

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