Monday, December 19
SAP In-Memory Computing - BASF Customer Testimonial
BASF is Germany based chemical company. It has its headquarters at Ludwigshafen , at central Germany . It has operational activities pretty much worldwide . We are operating over a hundred countries and something about three hundred and fifty legal entities and a round about of thirteen hundred sites worldwide . I think BASF also likes to think about offering a certain level of quality , reliability , which is without comparison it is almost about competence ; and I think on top of that the scale of the company and its worldwide reach . I mean that we could deliver to many of our global customers at a very consistent level of product and service worldwide .
Core software pretty much consists of all SAPs , the main product line . The relationship between BASF and SAP goes back a long way as we were one of the early users of the business warehouses when it first appeared in the market . When the first ‘ In memory ‘ type of technology appeared under the guise of the business warehouse accelerator , we were one of the first adopters of that . I have to say that of many of these which we have brought to the market place , the business warehouse accelerator has had an immediate impact . Of course with HANA its the next generation to this whole approach . It goes really right down to the end transaction , About what we have done in the past and then of course create different summarize layers in business warehouse in order to the service of reporting . And its now with the In – Memory technology and the charm is really to the effect that you can work on the source data and so on the source transactions , which means that we don’t have any of these layers in between .
The ability to reload the entire database into memory , to optimize with this new automization change which moves to a database with column based technology , where we will be able to have an environment where both the transactions , applications and the analytics are both working at the same source of data . The entire package is entirely compelling . The cost analysis of the CAP area was the most interesting thing to look at in the first step . So we extracted the entire database of the system , centered to SAP . Of the first results few months ago , and have to believe that really and truly astounding . We saw response times which improved around about a hundred and twenty times , they reduced the time from about six hundred and twenty seconds to down to about five seconds in one case of assessing EBIT on a commodity and this was really and truly extraordinary . If you are taking something about two hundred and sixty products and motor plying it through four hundred thousand customers , then you have a lot of data to deal with and up to now we could not to handling , which is really producing EBIT information , if you are talking about the product customer level or if you are talking about a monster amount of calculation and allocate additional costs to that level , and that requires enormous amount of computing power and definitely needs an appropriate response time in order to make that type of analysis for us useful .
We talked about system speed but the second major topic in this area which interests us is reliability and the degree to which we can validate our data . Of course it depends on database . In this regards to enlarging our costs , this is like a key part on our growing business portfolio optimization process . Thus we can get better data more swiftly and will not have to wait until the months end processing and we can get this more daily or if at all possible on a transaction by transaction basis . There is no question as such . A huge amount of the businesses allows him to adjust things on the fly much better and second thing is it of course gives a much better insight into the real state of play and in determining how to further optimize the business portfolio , like the right decisions regarding the evolving bases for the future . We have done our first deep dive into the HANA database with the cost and profitability information . This has been extremely encouraging and this is not where we want to stop and we are very much motivated to use the database ; also for the transaction processes , for the core part of the business reap . We have been looking on planning on optimization for the dealing of software which is extremely complicated and requires a lot of computing power . This allows us to produce the right product at the right time and we can do the delivery to the customer satisfaction in the long time , and that for us is extremely important point . I think the in memory technology and the SAP supported HANA is definitely a generational change .
These promises are great . Our past experiences are extremely encouraging and all I can say is we want to encourage SAP as much as possible to roll out this program , this HANA program as quickly as possible it can and then ensure that it covers the full range of its core products , namely the SEM , business analytics .The faster SAP can do this , the better for us and as I said before extreme value to the company and also it’s a great opportunity to move our entire IT into a new generation of cooperation and support . SAP helps BASF run better .
Core software pretty much consists of all SAPs , the main product line . The relationship between BASF and SAP goes back a long way as we were one of the early users of the business warehouses when it first appeared in the market . When the first ‘ In memory ‘ type of technology appeared under the guise of the business warehouse accelerator , we were one of the first adopters of that . I have to say that of many of these which we have brought to the market place , the business warehouse accelerator has had an immediate impact . Of course with HANA its the next generation to this whole approach . It goes really right down to the end transaction , About what we have done in the past and then of course create different summarize layers in business warehouse in order to the service of reporting . And its now with the In – Memory technology and the charm is really to the effect that you can work on the source data and so on the source transactions , which means that we don’t have any of these layers in between .
The ability to reload the entire database into memory , to optimize with this new automization change which moves to a database with column based technology , where we will be able to have an environment where both the transactions , applications and the analytics are both working at the same source of data . The entire package is entirely compelling . The cost analysis of the CAP area was the most interesting thing to look at in the first step . So we extracted the entire database of the system , centered to SAP . Of the first results few months ago , and have to believe that really and truly astounding . We saw response times which improved around about a hundred and twenty times , they reduced the time from about six hundred and twenty seconds to down to about five seconds in one case of assessing EBIT on a commodity and this was really and truly extraordinary . If you are taking something about two hundred and sixty products and motor plying it through four hundred thousand customers , then you have a lot of data to deal with and up to now we could not to handling , which is really producing EBIT information , if you are talking about the product customer level or if you are talking about a monster amount of calculation and allocate additional costs to that level , and that requires enormous amount of computing power and definitely needs an appropriate response time in order to make that type of analysis for us useful .
We talked about system speed but the second major topic in this area which interests us is reliability and the degree to which we can validate our data . Of course it depends on database . In this regards to enlarging our costs , this is like a key part on our growing business portfolio optimization process . Thus we can get better data more swiftly and will not have to wait until the months end processing and we can get this more daily or if at all possible on a transaction by transaction basis . There is no question as such . A huge amount of the businesses allows him to adjust things on the fly much better and second thing is it of course gives a much better insight into the real state of play and in determining how to further optimize the business portfolio , like the right decisions regarding the evolving bases for the future . We have done our first deep dive into the HANA database with the cost and profitability information . This has been extremely encouraging and this is not where we want to stop and we are very much motivated to use the database ; also for the transaction processes , for the core part of the business reap . We have been looking on planning on optimization for the dealing of software which is extremely complicated and requires a lot of computing power . This allows us to produce the right product at the right time and we can do the delivery to the customer satisfaction in the long time , and that for us is extremely important point . I think the in memory technology and the SAP supported HANA is definitely a generational change .
These promises are great . Our past experiences are extremely encouraging and all I can say is we want to encourage SAP as much as possible to roll out this program , this HANA program as quickly as possible it can and then ensure that it covers the full range of its core products , namely the SEM , business analytics .The faster SAP can do this , the better for us and as I said before extreme value to the company and also it’s a great opportunity to move our entire IT into a new generation of cooperation and support . SAP helps BASF run better .
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