Sunday, June 24

Business on Mobile - SAP Retail Execution mobile application

In today’s competitive market, decision making at high speed is very important. Decisions need to be made in real time. For making such decisions, information should be available at finger tips. This is possible through mobile systems and mobile applications. SAP and Sybase has joined hands together to provide these solutions based on the Sybase’s unwired platform.

Consumer products companies visit outlets to make sure on shelf availability of products. The same time they need to key in important information in to SAP CRM system. Mobile applications come into picture in such scenarios. One such application is SAP retail execution mobile application.
Parties that get benefitted from sap retails mobile application are your merchandisers, promotion planners and sales representatives. This mobile application is a complement to the SAP CRM. It enhances the productivity of SAP CRM manifolds.

Following are the activities that SAP retail Execution application provide to you.
  • Retail visits management
  • Surveys
  • Product and competitor audits
  • Orders
  • Returns
  • Account management
  • Contact management
  • Product management
  • Off-line work support

SAP retails execution application will help sales representative to perform his tasks efficiently. Real time notes will be entered into the SAP CRM system. Based on the notes, promotion managers will be able to take proper decisions and design good promotions strategies. The merchandisers will be in a position to produce products that the consumers really want.
The SAP Retail Execution mobile application leverages the power of mobile infrastructure of Sybase unwired platform.

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